Making a large profit at your yard sale won’t happen by accident. Having a wildly successful yard sale takes planning, organization, proper presentation and a great pricing strategy. If you’re looking to unclutter the closets or dejunk the attic and make some extra money then following my comprehensive guide to having the most wildly successful yard sale ever!
The Great Purge. We have a saying in our house, “use it, love it, or lose it.” But when it is yard sale season my slogan becomes, “use it, love it or SELL it”! When I get the urge to purge nothing is safe, and if it doesn’t have a purpose in my 1,000 square foot home it’s outta here! Throughout the year I keep a small box handy under my basement stairs where I can put things I plan to sell at my next yard sale. Next to my box I keep yard sale stickers and tag the items for sale. It only takes a couple of second and will save me lots of time latter.
Preparation. The biggest part of preparation is cleaning. Now before you go thinking I’m nuts for suggesting such a thing, think about it for a minutes. No one will want to buy your stuff if it looks, dingy, dirty and gross. If however, you spend a little time dusting, washing glass, and polishing the furniture pieces you will not only make them more desirable but you will raise their value as well.
Get Organized. How you organize your sale is just as important as the preparation you did. Grocery stores systematically place their goods on their shelves in a way that will entice you to buy more of their products. Try fallowing the grocery store’s proven marketing method to make your own sale more enticing. As you set up your own sale group similar things together. On one table lay out women clothing, shoes and accessories. This makes it easy for your potential customer to put together an entire outfit and in the process buy more of your items. Do the same with kitchen items, CD/DVD/Games, and other household goods.
Large items such as furniture, lawn equipment and sporting goods should be set up on your driveway or lawn. Doing this will get the attention of those drive by customers and potentially get them to stop. If they don’t stop they defiantly won’t buy, so entice them to come on in and have a look around.
Price Your Items To Sell. The way you price your items can make or break your yard sale. When pricing your items you need to detach and take the emotion out of it. No one will ever think “your stuff” is as valuable as you do. Remember yard sale shoppers are looking for great deals and good prices. No one is going to pay retail for your George Foreman grill even if you only used it once and put it back in the box. If you want to sell your junk then price it to move. The exception to this rule are antiques that real in great condition and reflect in value the price you are asking. Along with pricing your items to sell, you must be willing to negotiate that price.
Many of your yard sale customers are also experienced at negotiating. For them it is the thrill of the deal. You have two choices when it comes to your prices and the negotiators. First you could make a deal, if you think they are offering to little for the item then counter offer with what you are willing to take for the item. Then it is up to the buyer to either continue negotiations, pay the price you are asking or walk away. Your second option is to stay firm to your price and let the customer decide if they want to pay that much for the item or walk away. Personally if I am able to negotiate a price that I am happy with then I will do it. I would rather sell an item cheaper than I had marked it than store it for another year. However, if I know that the item has more value than what is being offered and I have already marked it down to my bottom dollar then I will hold firm to my price. It all depends on what the item is. The important thing to remember is to keep emotions out of it and just deal in the facts. How badly do you want to sell it vs how much you want to hold onto to it.
Finally, make sure you have plenty of change. You don’t want to lose out on a sale because you couldn’t give change for a $20. While most seasoned yard sale shoppers will know to bring small bills and change of their own you may come across someone who didn’t take the time to do that themselves beforehand. So make sure you stop at the bank before you open your sale for business.
Get The Word Out. If you don’t put the word out about your sale, then there won’t be any customers. I don’t know about you but I hate wasting my time and energy on preparing for a sale that goes belly up. So take the time to do the proper amount of marketing needed to have a totally awesome yard sale. Picking the right day to have a sale is more than just choosing a weekend when you have nothing else to do but hang out all morning. You need to take into consideration any large community events that may either help or hinder the success of your sale. Is it graduation weekend? Are people too busy to attending parties to stop at your yard sale? Or is it the weekend of the community wide yard sale and people are out and about and in the mood to buy?
What are some of the tips you have found to be most successful when doing your own yard sale?
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